Affordable Small Enterprise SEO – 5 Common SEO Errors and How to Fix Them. You can’t do SEO (optimize your online site for search engines like google) until you have researched keywords. You can’t research keywords without having a clear view of your potential audience, your prospect types, and just how your offerings fill their needs.
Affordable Small Business SEO – Affordable small enterprise SEO not only uses the same old business and marketing basics, but also leverages the depth of accessible metrics for creating increased online traffic and better web site ROI.
When small business people ask me how their website could be improved by SEO, I give them some version from the following listing of questions. Whenever you know the answers to these questions, you’re a lot less very likely to waste money on SEO efforts, and more likely to succeed online. You might even accomplish some of this stuff yourself- and that’ll save you big in consultant fees!
To find the right keywords to concentrate on with SEO and PPC, think about the following…
Goals: Exactly how much monthly traffic and sales can you get now? Where would you like these numbers to get? What are your most wanted responses- what do you want your ideal prospects to do on your site? (e.g. buy something, sign up for the ezine, etc.)
* Market Segmentation: Who’s your ideal customer or target audience? If you have more than one group, characterize each.
* Keywords that work: How can people discover your website? What search phrases show up inside your web logs?
* PPC Metrics: Do you already use pay per click marketing (PPC) advertising? What exactly are your conversions? Are your bids profiting, or at best breaking even?
* Getting more traffic is pointless in case your site isn’t an effective sales machine.
* Profit Margin: What is your internet profit margin for every offering?
* Conversion Rate: What percentage of your offline prospects make the purchase? (to gauge expected conversion rate for your services and find disparity in online results)
* Customer Loyalty: How many people are on your ezine list? How often would you email them? What do you send them?
5 Common Critical Website Errors and How to Fix Them. About 75% in the websites I’ve seen make many of these mistakes. As a result, their rankings and traffic suffer, plus they lose potential sales revenues.
No Sitemap. No matter how well your website are designed and no matter how nice the graphics are, every site need to have a good ‘sitemap’ page for search engine listings to index it easier. This is a simple page of links- no frills except perhaps a bulleted outline structure. Even better, you can use the new Google sitemap xml template, and upload it to Google to improve the probabilities they’ll index all of your site.
Insufficient Online Search Engine and Directory Submission. In the ideal cyberworld, you wouldn’t need to submit your site anywhere- it would just get indexed and set where your prospects could find you. The truth is we still need to meet these services halfway. There are only a half dozen super-big types of traffic (e.g. Google, Yahoo, MSN, etc.), but there is a better probability of turning up in them if you’ve submitted your web site to the 100-200 minor directories and look engines. Also, you can find niche directories that will help you rank on your own best keywords and get more prospects directly. Submit your web site to these places using a free tool like WebCEO.
Mysterious Webmasters. Your online visitors want to know, “that are the folks behind this website? Can I believe in them?” Unless you do have a particularly snobby target market, put the picture and brief bio on the initial page of your site (otherwise every page). Let them know who you are. This might be taboo in offline marketing (not necessarily- take a look at Ben & Jerry, Steve Jobs, Donald Trump, etc.), but online, genuine personality is a competitive advantage. It fosters trust, creates credibility and emotional bonds, and bridges the cold gap of cyberspace. You can do it appropriately for most target markets. The true question is: are you ready for your prime time?
Confusing Site Structure. Does your web site confuse people? Do you know where they would like to go, what they’re really looking for? Where would you like these to go? Good site structure both guides your various prospect types towards the places you want them to visit and satisfies their demands. Get some good of your own target market to stay in front of you and use your internet site- watch what they do- it’ll surprise you. And place a search engine on your own website that offers you reports on which people search for- you’ll get clues in regards to what else to set online.
Ezine Neglect. The ezine signup form isn’t prominent on some sites – ensure it is obvious and ‘sell’ your online visitors on signing up. Tantalize them into ezine subscription having a free bonus. Why? Not every person will end up your customer the very first time they reach your website. They may like your offerings but not trust you enough yet or be ready to buy. They may have questions. As soon as you kuwukg them on your own list, you can sell them on you and the stuff (by helping all of them with tips) every week or two until they purchase.
Not only do they require a totally free bonus to stimulate those to sign up, they should also know what kind of thing you’ll be sending them, that you’ll keep their email address private, and that they can unsubscribe anytime. And I’d suggest using double opt-directly into avoid spam- that means they sign up (you don’t add them), plus they confirm via email before they ever have an email on your part.