Most AdWords Management companies want you to think that AdWords management is about keyword research. Take it from an AdWords Management expert; This is totally untrue! Niche research is only a small area of the AdWords puzzle. Focusing on it and keyword list building alone can easily be fatal for your AdWords campaigns. As a matter of fact, it is totally useless if you or your AdWords management company focuses solely on market and keyword research alone. You can have the biggest, most targeted keyword list in the world and fail miserably in Google AdWords.
Here’s a very good reason to remain far away from AdWords management businesses that go so on with regards to their “market and keyword research”. Market and keyword research can be Very costly if it’s not done the right way. I look at it as a crutch for most AdWords management companies. After all, how hard can it be to construct a large keyword list, sit back and watch as a client spends countless dollars testing out a whole new list then simply just seeing which search phrases are profitable or not.
My point is keyword research is one thing which is very affordable and fails to require a bunch of wasteful spending. It is also something that should be done very gradually to prevent wasteful spending on huge amounts of keywords that don’t convert into sales or clicks. (This could damage your campaign history too).
Watch Out- If you come across a company that talks about market and keyword research without letting you know concerning the following things, watch out. If they don’t mention these next few thing to you then 1) they don’t have what it takes to safeguard your wallet from wasteful spending, 2) They’re not doing much work for you…Whatsoever.
AdWords Management is not really All About Niche Research
In reality Keyword Research implemented without these next techniques is flat out, dangerous, stupid and lazy!
Adgroup Relevancy- Adgroup Relevancy is extremely important in AdWords management for the reason that Google HATES campaigns that have virtually no adgroup relevancy. Irrespective of how many hours it will take to set a campaign up like this, even when it a new keyword list your campaigns should be set with perfect relevancy. Each keyword needs to be put in an adgroup all alone or either be put in an adgroup with just a couple of closely related keywords. It may take hours to set up a campaign like this but it’s a crucial part of decreasing outrageous click costs.
Ad Relevancy- I can’t let you know how frequently absence of ad relevancy KILLS AdWords campaigns. Google is obsessive about relevancy, of course and expects to find out that your particular ads are perfectly related to the keyword which was searched on. Each one of your keywords an ad written especially for that individual keyword using the keyword searched on appearing at least twice within the ad. Why don’t AdWords management companies let you know about this? This can be a crucial element of keyword research! Initially you will get sorry results and high click costs if your ads don’t have perfect relevancy! Secondly how can you possibly get accurate results from “Keyword Research” if you’re contaminating your research with ads that do not convert and this cost a fortune?
Landing Page Relevancy?
Don’t be fooled. Landing Page Relevancy includes a heck of a lot to do with niche research. Consider it… What exactly is the whole purpose? The objective of market and keyword research is to look for which keywords are:
A-Profitable (Are People searching under this keyword thinking about buying my product?)
B-Affordable- (Providing an excellent return on your click cost investment)
C-HORRIBLE – (You have to find which search phrases usually are not providing you with targeted traffic and sales. You know, the ones that cost you a lot money but don’t bring in a dime. You have to find these terms and DELETE them.)
Landing Page Relevancy is the place where with a mixture of special programming and Seo, you are making your landing page perfectly relevant to your keyword list. This keeps customers on the site longer and makes Google charge you far lower costs per click. Whatever you do make sure that you don’t fall for the entire “Keyword Research Speech” most AdWords management jmegga are giving since it is “nothing” without the strategies I stated earlier.
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