Search Engine Optimisation Costs can be greatly affected by answering some elementary questions about your business and SEO plans, objectives, along with other consideration. Below are a few questions or issues every small business should resolve before engaging an SEO consultant, or trying to implement Search engine optimization themselves:
1.What is the number one priority, objective, or goal that you would like to attain via your internet marketing efforts?
Want to establish your company being an “authority site”?
Are you attempting to create a community using social media?
Are you currently seeking to generate more leads to fill your sales funnel?
Are you are hoping to draw in more customers to some retail or physical location?
What exactly is your required outcome for visitors to your web page?
What is your “business model” to your website marketing?
The responses to those questions will impact the internet marketing strategy, approach, or techniques which can be the most appropriate.
2. The Major SECRET of Internet Millionaires and nearly all An Online Success Businesses…
Actually, this “secret” is painfully obvious – it is among the fundamentals of becoming successful online. But, just as major league athletes focus on the fundamentals of the competitive sports, it is worth highlighting here: TRAFFIC MATTERS MOST – It Really Is A FUNDAMENTAL REQUIREMENT.
To get more specific – targeted traffic is exactly what matters most. Attracting targeted traffic essentially signifies that the visitors to your site happen to be pre-capable to the extent that you will be presenting these with information that is aligned with what they are looking for. This assumes, of course, the methods employed to attract them are consistent with search engine optimisation and search engine marketing best practices.
Practicing “Attraction Marketing” or “Magnetic Marketing” or Customer Centric Marketing leads to “friction free marketing” and long-term relationship-building.
3. How can prospects and customers find at this point you – and how can you attract more?
Which keywords do prospects use if they are doing a search online for the purpose you are offering?
Where is your business currently ranked for anyone terms in search engines like google?
How competitive are the keywords that you are currently using to promote your company?
How viable will it be that you will be in a position to rank for those keywords in the near future?
4. What does “Google Page 1 Rankings” actually mean – and why does it matter?
A Google Page 1 Ranking means either that the particular web-page appears on the first page from the natural “organic” Search Engine Results Position (often known as through the acronym: “SERP”) responding to your look for a particular keyword or keyword search term, OR that the advertiser has outbid all other advertisers to appear within the Sponsored Results.
Google Page 1 Rankings matter greatly because:
81% of individuals look online before making a purchase.
72% of individuals use Google when performing online search.
98% of men and women choose a business on “Page 1” when making a “buying decision”.
Conclusion: In case your business isn’t ranked on the first page of Google’s “natural” or “organic” search engine results, you will end up missing out on close to 75% of potential prospects, leads, and sales.
Important Note: Recent metrics evidence that folks performing online searches increasingly look beyond the Sponsored Results and directly to the “organic results” for the information they seek.
5. Generating Traffic through Paid Advertising (AdWords, Facebook Ads, CPA, CPC, etc):
Paid Traffic remains the fastest method to generate traffic for brand new websites, to check keywords, and also to “pump” life into websites that are stuck on page 2, 3, 4, 5….157…or otherwise not prominently displayed within the search engine rankings….BUT…the price of the bought traffic may be worthless…particularly when it doesn’t convert to sales.
When business owners or webmasters get frustrated with their online efforts, there is certainly frequently a temptation to try and replace with lost time by buying traffic from advertising brokers (i.e. the “content network”). As tempting as it is to generate “traffic” fast by using this method, it ought to be understood there are very real risks related to it.
A person with a valid credit card charging capacity can generate traffic fast. Beware, however, that this traffic generated from most of these sources is a total waste of money. Ask almost whoever has tried it.
Obviously, Google and Yahoo make literally vast amounts of dollars by selling this kind of traffic (i.e. paid clicks). In the past of AdWords and AdSense great deal of savvy online marketers created online advertising empires by functioning as advertising “arbitrage” agents. Within the last many years, however, many of those exact same marketers complain of losing vast sums on promotional initiatives.
Caution: If you choose to use paid advertising to purchase traffic, proceed carefully – and limit your spending before you verify that this cost/benefit ratio of your advertising program is inside your accepted tolerances, and expectations.
6. Keyword Research – and the way to “re-position” your company online (if necessary).
Among the smartest things you can do, and definitely one of the primary things you really should do, is to perform some elementary keyword research. Only by conducting detailed keyword research can you know the best way to proceed together with your website marketing efforts. Only after performing keyword research can you determine whether you will be wasting time and expense (and lost-opportunity costs) by trying to promote your business based on words or terms or “keywords” which are either too competitive, not sufficiently searched, or else non-performing.
You can begin to acquire a sense about all this free of charge using the Google AdWords Keyword Tool.
Begin by entering an extensive term that pertains to your business or niche. Then scan the final results for that keywords you are currently using.
Then assess the competition, both with regards to AdWords and also in the major search engines itself. When the first page of natural SERP results is dominated by major corporations, major “authority sites”, or other stiff competition, then that keyword may be difficult to rank for. This is especially valid if the SERP results are for main indexed pages.
On the other hand, in the event the first page of Google returns lots of “inner pages” (i.e. pages that are on the third hierarchy of the site structure, or lower), and when they are not from “authority sites”, but rather from blogs or smaller sites, then ranking for all those particular keywords may be achievable, and maybe even relatively easy).
7. Knowing Who Your Visitors Are – Capturing Visitor Contact Info for Lead Generation
The most crucial missing element from most business websites may become a “lead capture form”. It’s hard to believe by using literally huge amounts of websites published, so many websites lack such a valuable but inexpensive as well as simple-to-implement tool.
Lead capture forms have been available for at least ten years. And most of us have grown accustomed to making use of them – as consumers, or as “subscribers”. You may be reading this article information due to having entered your email address into a basic lead capture form (sometimes known as “squeeze form” or “squeeze page”, for the way it really is implemented).
Lead capture forms are usually integrated with Auto responders including Aweber, Get Response, iContact, Infusionsoft, 1ShoppingCart, or others.
In case you are seeking to develop any kind of business intelligence concerning your website visitors, and seeking to establish a follow-up rapport along with them, it is important to incorporate lead capture forms to your website.
At most basic level, establishing a lead capture form can be accomplished within a few minutes.
8. Understanding Web 2. and just how Social Media Marketing Can be Leveraged to Facilitate SEO and also to Grow Your Business:
Web 2. and Social Media Marketing are really complex and dynamic developments. The best way to comprehend the potential of Web 2. and Social Networking, in terms of the way they can enable you to grow your enterprise is this: Make It Easy For People to Learn About You and Everything You Offer – and expand your circle of influence or like-minded “friends”.
Unlike “web 1.” sites, Blogs are “Web 2. ready” – therefore they are preconfigured (generally) to allow for RSS feeds, Social Media Sharing, Commenting, etc.
It’s no secret the way Google (as well as other leading search engine listings) rank their search results is essentially according to how many other people think. It makes sense that the more people who link to your web site, the more Google will consider jmkuiz site to get an “authority site”, or at least a meaningful site, within a particular niche, or certain keyword terms.
The simplest, cheapest, and just about the most effective things that you can do to improve your seo would be to incorporate a blog into your website (or make it your internet site), and also to create meaningful and relevant content regularly (e.g. 4 times a week or maybe more).